There’s tons of sentences that also illustrate what you mean :)
For instance saying that: if I had an hour to solve a problem, I’d focus 55 minutes in understanding the problem and 5 thinking about solutions. - Einstein
The truth is, people think they know the problem and go straight into solutions and technology to reach those, but the majority of times this is why they fail.
When I run full day workshops for ideation (they are thinkatons) we focus on 2-3 hours just on understanding the problem. 2 hours for ideas and wild ideas, small, big, stupid, ridiculous, futuristic, real, actionable ideas. Everything really.
And then we try to frame it into something: what is the scope really, and what are we missing here?
So I totally agree with you! If you don’t know the problem, no wonder you don’t know what to do :)
There’s tons of sentences that also illustrate what you mean :)
For instance saying that: if I had an hour to solve a problem, I’d focus 55 minutes in understanding the problem and 5 thinking about solutions. - Einstein
The truth is, people think they know the problem and go straight into solutions and technology to reach those, but the majority of times this is why they fail.
When I run full day workshops for ideation (they are thinkatons) we focus on 2-3 hours just on understanding the problem. 2 hours for ideas and wild ideas, small, big, stupid, ridiculous, futuristic, real, actionable ideas. Everything really.
And then we try to frame it into something: what is the scope really, and what are we missing here?
So I totally agree with you! If you don’t know the problem, no wonder you don’t know what to do :)